Gayle Troberman
Executive Advisor iHeartMedia
Gayle Troberman is an Executive Advisor for iHeartMedia, Inc. As such, she leverages the company鈥檚 extensive range of content, experiences, and technologies to bring brands together in new ways with consumers across all the company鈥檚 businesses, iHeartMedia鈥檚 860 radio stations and iHeartRadio.
Sessions
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3:00 PM-3:40 PM
ARIA, Level 1, Joshua 8
Measuring the Effect of Sports Sponsorships on Fan Behavior
Learn how cutting-edge data analytics and measurement tools are transforming the way brands assess fan engagement, sponsorship ROI, and overall impact.
Conference Track
Sports -
3:00 PM-3:30 PM
ARIA, Level 1, Joshua 9
Culture as the Main Character: The Impact of Live on Streaming
As audiences continue to fragment, 2024 saw cultural moments鈥擮lympics, US election, women鈥檚 sports鈥攊gnite global conversations. How does it impact marketers鈥� streaming strategies?
Conference Track
MediaLink: Marketing Reinvented