Bob Lord
President, Horizon Media Holdings Horizon Media
Bob Lord is President of Horizon Media Holdings, the parent company of the largest independent media agency globally. A leader with 30+ years in marketing, media, and technology. Former President of AOL and IBM’s first Chief Digital Officer, he launched AI initiatives like Call for Code. One of Adweek’s Top 50 Executives. An Executive Fellow at Harvard, teaching entrepreneurial scaling strategies
Sessions
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1:00 PM-1:40 PM
ARIA, Level 2, Mariposa 5
Integral Ad Science: Performance & Brand Equity in the New Media Landscape
Advertisers explore ways to enhance performance and strengthen brand equity, while moving beyond outdated strategies in today’s rapidly evolving media landscape.
Conference Track
C Space Storytellers