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Kubota

550M+ media impressions in North America alone
ALT Text: a big display with people surrounding
Article Summary

Kubota made a powerful impact at ÓÀÐǶij¡ 2025, showcasing groundbreaking technologies designed to revolutionize the agriculture, construction, and residential industries.

Innovating for a Smarter, Sustainable FutureÌý

Kubota made a powerful impact at ÓÀÐǶij¡Â® 2025, showcasing groundbreaking technologies designed to revolutionize the agriculture, construction, and residential industries. With the theme "Smart Innovation for You," Kubota’s exhibit demonstrated its commitment to tackling global food, water, and environmental challenges through cutting-edge automation, AI, and sustainability-driven solutions.

We are looking for partners to help us solve these challenges. We cannot do it alone. ÓÀÐǶij¡ brings all of the technology leaders together so you can really have a great conversation… in order to accelerate bringing those solutions to our customers.

Brett McMickell, CTO, Kubota North America

A Booth That DeliveredÌý

Visitors to the Kubota booth experienced first-hand how innovation is shaping the future of farming, construction, and residential property maintenance. From AI-powered agricultural robots to zero-emission machinery, Kubota’s showcase was nothing short of impressive. Among the highlights:Ìý

KATR – Award-Winning All-Terrain Vehicle

Winner of the ÓÀÐǶij¡ 2025 Best of Innovation in Industrial Equipment and Machinery, KATR’s articulating legs provide stability on rough terrain, making it ideal for agriculture, construction, and disaster response. 

A Range of Offerings that Deliver Customer Choice

The Agri Concept 2.0 EV shifts seamlessly between manual and autonomous modes, while the Smart Plant Imager, Smart Robotic Pruner, and Smart Autonomous Sprayer optimize harvesting, pruning, and pest control. FLASH provides real-time harvest insights, and the Smart Autonomous Mower streamlines lawn care. In construction, the Electric Mini Excavator KX038-4e delivers zero-emission power, and the Hydrogen Generator, co-developed with Denyo, offers clean, quiet energy. Kubota is driving the future of smart, sustainable solutions.  

We want to transform our company into selling solutions. Providing solutions is what ÓÀÐǶij¡ is about… We will keep coming back. It’s a must-see global show, that you can’t miss.

Todd Stucke, President, Kubota Tractor Corporation

Innovation That Turns Heads 

Kubota’s presence at ÓÀÐǶij¡ 2025 reinforced its leadership in smart automation and sustainability. With KATR’s ÓÀÐǶij¡ Innovation Award recognition, Kubota is shaping the future of agriculture, construction, and environmental technology. 

  • 550M+ media impressions were garnered in North America alone
  • 16K+ ÓÀÐǶij¡ attendees visited the Kubota booth
  • ÓÀÐǶij¡ 2025 Best of Innovation in Industrial Equipment and Machinery
  • Kubota’s exhibit was a finalist on two industry trade Top 20 lists for “Best in Show†nominations

ÓÀÐǶij¡ 2025 wasn’t just a showcase—it was a statement. Kubota is driving the future with technology that works for people and the planet. 

and witness the future unfold. 

Sustainability

From food to power and energy to mobility, companies across industries are turning to technology to achieve their go-green goals.

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