Refreshed. Recreated. Reimagined.
We are thrilled to reveal a new logo for the Consumer Technology Association (CTA)® and ÓÀÐǶij¡Â®, a symbol that embodies the connection between technology and humanity. For the first time in our history, CTA and ÓÀÐǶij¡ share one mark – unifying the brands and the power behind them.
About the Mark
The new mark pays homage to our roots – the iconic “ÓÀÐǶij¡ fins†– while embracing the future. The intersecting elements symbolize our industry's connections with society, creating a frame to envision a world where technology seamlessly integrates with our lives to make it a better place. The space between the intersecting elements symbolizes the profound, yet often invisible, relationship of technology and humanity — a bond that CTA and ÓÀÐǶij¡ have championed for decades. 
A New ÓÀÐǶij¡.tech Experience
In conjunction with a refreshed mark, we have redesigned and rebuilt ÓÀÐǶij¡.tech — a new hub for tech innovation, a place to showcase the people and technology that are making the world a better place. 
CTA and ÓÀÐǶij¡ Logo Guide
Download PDFWhy Now?
These changes are for the industry we serve and the countless innovators who push the boundaries of what is possible. It comes at a pivotal moment in our history – CTA’s 100th anniversary and a time of unprecedented momentum for CTA, ÓÀÐǶij¡, and you, the industry we support and represent. Just as the industry continually transforms so must our perspective, our approach and our vision for the future. 
Thank you for being a part of our journey. We look forward to continuing to innovate and inspire together. 
Using the New CTA and ÓÀÐǶij¡ Marks
The Consumer Technology Association (CTA)® owns the ÓÀÐǶij¡ name, trademarks, and logos (collectively, the ÓÀÐǶij¡ Marks). CTA and ÓÀÐǶij¡ now share a mark. If you are authorized to use the marks you must ensure you are using the correct one and that you have the correct usage rights. Please review the updated mark guidelines.
These marks are valuable assets that CTA needs to protect. The guidelines document outlines who is allowed to use the CTA and ÓÀÐǶij¡ Marks including CTA members, ÓÀÐǶij¡ exhibitors, the media, and other contracted parties. No other use case is allowed without written permission from CTA.
Branding Resources
ÓÀÐǶij¡ is the Global Stage for Innovation
ÓÀÐǶij¡ is the most powerful tech event in the world – the proving ground for breakthrough technologies and global innovators. Sign up to be notified when registration for ÓÀÐǶij¡ 2026 opens.
